John Deere Pavilion
Deere & Company Headquarters
The Pavilion is the first stop for fans and enthusiasts on their tour of Deere historic sites and factories. In 2012, it reopened with a new look and expanded mission to tell personal day in the life stories and company history, and to get people behind the steering wheels of the floor models.
Location: Moline, IL
Project Size: 10,000sf
Start Date: 2011, Opening 2012
Role: Lead Exhibit Designer
Process Highlights:
• Modular design and thematic elements compatible with extra-large objects
• Balance between personal stories, educational goals, and brand requirements
A core exhibit in the Pavilion Visitor Center was the company's founding story and timeline.
A Design Development model sketch for study and review.
A solid, low-profile modular system anchored even the most oversized equipment and did not obscure the view of the smallest pieces.
Editorial photos of industrial and agricultural sites created a visual narrative.
Scenic models and artifacts added context to 'Day in the Life' stories that accompanied each piece of equipment.
Objects aided a deep dive into technological content.
Simulators invited visitors to take the driver's seat.
A Design Development model of a central gathering area
Corn hoppers kept count in the central Our Growing Planet area.
